The SD card is a proprietary, non-volatile, flash memory card format developed by the SD Association (SDA). They come in three physical forms: the full-size SD, the smaller miniSD (now obsolete), and the smallest, microSD. Owing to their compact form factor, SD cards have been widely adopted in a variety of portable consumer electronics, including digital cameras, camcorders, video game consoles, mobile phones, action cameras, and camera drones.
The format was introduced in August 1999 as Secure Digital by SanDisk, Panasonic (then known as Matsushita), and Kioxia (then part of Toshiba). It was designed as a successor to the MultiMediaCard (MMC) format, introducing several enhancements including a digital rights management (DRM) feature, a more durable physical casing, and a mechanical write-protect switch. These improvements, combined with strong industry support, contributed to its widespread adoption.
To manage licensing and intellectual property rights, the founding companies established SD-3C, LLC. In January 2000, they also formed the SD Association, a non-profit organization responsible for developing the SD specifications and promoting the format. As of 2023, the SDA includes approximately 1,000 member companies. The association uses trademarked logos owned by SD-3C to enforce compliance with official standards and to indicate product compatibility.